Evaluation Question 5

How did you attract /address your audience?

Our opening sequence/film is of the thriller genre so we felt that this alone would attract people of the audience age group we choose as it is a film genre that appeals to the majority. We attracted the audience first hand through word of mouth using people who voluntered to watch the opening sequence and then 'advertise' using thier social networks and environments e.g. college campuses. The opening sequence contained the characteristics that most thrillers have using this as an appeal to potential audiences. These characteristics include suspence throughout, tension build up and a cliff hanger to act as a transition into the whole film. Once we have had enough feedback we will produce and distribute posters in shops and create a website that fans can follow and draw in new viewers by having the opening sequence or trailier readily avaliable to draw in potential viewers. Also with the opening sequence it puts the audience out of there comfort zone as it throws them into an unrecognisable place in which will draw them into watching further to see why it has started in such unfamiliar way. The lighting also used created a atmosphere/mood within the opening sequence as it was quite harsh in some places and very faint in others this instantly puts the audience in the right frame of mind for a thriller as they feel the sinister mood from the very start. The protagonist also relates to audience therefore creating a relationship that will make the audience watch as they need to know the outcome of someone like them.

We addressed the audience by handing out questionaires once they have watched the opening sequence to see what we have done wrong or many cases done right. It showed that the audience was kept interested which is due to the use of suspence and tension throughout the scene which is what we intended to. Using characters of thier own age cretaed a relationship between the audience and the film which then creates an interest towards the movie more therefore encouraging the audience to watch the film intire.